Digital signage can help your property deliver a five-star stay for every guest from the moment of arrival. Digital signs blend concierge curation and self-service in an easy-to-use, stylish menu that makes it easy for guests to enjoy their stay. Here’s how to best leverage digital signage at your property. 1. Expedite Check-inCheck-in is a make-or-break moment for many properties: a bad check-in experience leads to negative reviews that can be hard to recover from. Digital signs smooth out the check-in process by offering auto check-in or by helping guests find the information they need without having to monopolize the attention of your front desk team. Many digital signage solutions offer automated or self-check-in. Guests can operate the touch screen to check in, drop their bags, and go off to explore. This takes some of the pressure off your front desk team at peak transition times. Solutions that don’t have self-check-in still help reduce wait times. Guests can resolve questions themselves without waiting in line to ask the front desk, thereby shortening wait times for those checking in. 2. Curate Local Experiences Your concierge faces a similar challenge as your front desk staff: during peak hours, they are often overwhelmed with requests for tour bookings, restaurant recommendations, wayfinding directions, and more. Digital signage can alleviate some of the pressure on your concierge by delivering personalized travel recommendations at the touch of a button. Set up your digital signage solutions for small business, sightseeing highlights, and restaurant recommendations that guests frequently ask for. 3. Master Social MarketingHotels have long benefitted from visual marketing on platforms like Instagram and Facebook. Digital signage platforms offer a new tool for guests to share their experiences. Use social postcards to upload images from your property or your location. Guests can customize and send digital postcards through the interactive menu using social media or email. It’s a fun, authentic way to organically promote your property and destination with little to no marketing overhead. 4. Manage Events Easily Digital signage can help streamline event management and keep attendees from getting lost and confused. Add signage outside event rooms, conference rooms, and throughout the property to help guests find their next lecture or meeting room. Add venue names and event descriptions to help the event stay on schedule. Customize welcome messages, provide directions, and provide WiFi access to attendees to prevent the front desk from being overwhelmed. Digital signage solutions provider like Mydia is specifically there to make hosting a conference easy with features that integrate with your existing event systems and a centralized content management platform with plenty of advertising opportunities. 5. Promote Ancillary ServicesDigital signage provides a way for guests to discover new features at your property via digital menu boards that highlight amenities. Highlight ancillary services with video, high-res images, and guest testimonials. Run promotions through your digital signage that guests can book directly through the interactive screen. You can also offer a new avenue for guests to sign up for your rewards program by unobtrusively promoting the program in the touchscreen menu. Create your recommendations for guests to explore all the amenities available at your property. 6. Open a New Marketing Channel Seeking a new revenue stream? Add revenue to your budget by turning your digital signage into an advertising channel. Interactive displays offer a way to work with local businesses for sponsored recommendations or specific campaigns. 7. Provide Travel and Emergency Information In the event of an emergency, your screens can be used to disseminate information quickly. Update digital signage throughout the property to tell guests where they should go, what they need to do, and updates as the situation progresses. Likewise, in the event of a global event that might interrupt travel plans – Coronavirus, for instance – keep guests apprised of flight cancellations or delays at the airport. Digital signs are useful even if there’s bad weather in the area causing flight delays. Make sure to find a solution that guests can understand: Mydia is a leading cheap digital signage solutions provider in UAE. 8. Upgrade Your Lobby DecorDigital signage provides tons of services, but it’s also great decor. When not in use, set your digital screens can play a YouTube playlist, local news station, or travel blog. Depending on where you set up your screen, you may add a specific looping video: outside the spa, for instance, you can show a video of a tranquil waterfall or running water. Set the display to sports highlights where people are waiting for a seat at your restaurant. Digital signage is valuable for real estate: the worst thing you can do is leave the screen blank.
1 Comment
4/18/2023 10:14:08 pm
We appreciate your suggestion to put signs outside meeting rooms, conference rooms, and other locations on the site to make it easier for visitors to find their next lecture or meeting space. My sister launched a company. She frequently makes mistakes at her own workplace since it is spacious. I'll purchase personalized electronic signs for each of her rooms.
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